Revance Aesthetics

It all starts at home. Revance X leadership built the in-house creative team and led the development of brand standards and marketing collateral across all of Revance's brands.

OUR ROLE
Websites
Style Guides
Multimedia
Logo Design
Copy
Hiring
Strategy
Services
ReBrand
Revance Aesthetics

The Project

Our task was unusual for a pharma company: "Create a team of tech geniuses and in-demand designers from different industries and change the face of medical aesthetics." In under a year, we had just that.

Vision

From a team of 1 to now over 80 designers, coders, 3D artists, videographers, and project managers alike, Revance X created an in-house team that crafts well-informed, highly-effective marketing pieces better than leading agencies had done for Revance before. The work stays on-brand, on-message, and on-target being in-house, yet has a distinctly unique look uncommon to conventional pharma marketing. Not to mention, it cut costs by over 60%. Today, the Revance Creative Studio is fully self-managed and continues to set a new standard for the industry.

The Challenge

Not only did we need to create six entirely new brands, but we had to staff, train, hire, and coach a new team of fully-remote creative types during the onset of Covid-19—not to mention build out full marketing campaigns within the first few weeks. Challenge accepted.

Our Approach

Embody the ethos. Dream in low fidelity. Discover 10x'ers.

Let your ethos shape your world. We embodied the vision of luxury, exclusivity and innovation by combining Silicon Valley tech, New York fashion, and LA entrepreneurialism. Look books, mood boards, and thousands of concepts later, we landed on a cohesive visual language to unify brands while maintaining their individual voice.

Innovation is born from low-fidelity thinking—exploring solutions in the blur of commercial goals and fundamental design. The constraints in this elementary stage create the scaffolding for beautiful, effective Creative.

People are everything. Finding the one unicorn creative that outperforms the efforts of 10 standard creatives is the creative hiring odyssey. By hiring contractors at the start for short contracts, we found creatives we knew were great fits and brought as many on board as we could to craft a high-performance culture doing rewarding work.

Revance Aesthetics

Results

6

Unique brand guidelines

80+

Creatives hired, trained, and retained

1600+

Projects completed

$9M

Saved from doing creative in-house

SEE IT LIVE

The Revance Creative Studio has become a unique differentiator for the company as it sets the new standard for aesthetic excellence.

The Revance Creative Studio has become a unique differentiator for the company as it sets the new standard for aesthetic excellence.

ReBrand

Websites | Style Guides | Multimedia | Logo Design | Copy | Hiring | Strategy

You name it, we did it. With over 1,600 projects, our work with the creative team has added millions of dollars of brand equity and activated over 3,000 elite practices to work with Revance in the last few years.

Revance Aesthetics

ReForm

Conversion Tool | Custom Branding | Patient Filtering | Discoverability | Education

Revance Aesthetics

ReACT

Lead Generation | Multivariate Landing Page | Paid Media Campaign | Top and Middle-Funnel Strategy

We could build the world's best digital ecosystem, but if no one visits, what's the point? That's why we created ReAct—our lead generation engine.

With the goal of dramatically increasing leads, our PPC specialists and developers created multiple version of a landing page, tested it daily, and continue to optimize the copy and layout to ensure the highest response for the lowest cost. In addition to new leads, we've created new middle-funnel tools to respond to leads and push them further toward in-office conversion.

Next Projects

Let's talk business!

We’ve traveled the U.S. meeting with the best surgeons, dermatologists, and practice owners. Now, we’re excited to meet you.

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